- Pain points:
- For creators:
- Video content publishers in youtube (think amateur short film makers) have no business model for the awesome entertainment content they deliver (sometimes short films are actually better than the mainstream ones but still we pay only for the flop movie content in theaters but not for youtube videos). #ad-based-revenue-for-content.
- Want analytics and expert feedback on their content. Analytics are currently provided by Youtube but expert feedback is in the comments - can this be improved?
- They need publicity for videos. The whole point of putting a video on Youtube is for showing off/publicity. #Can we improve it?
- For video content hosts: Youtube, despite being the thing which many users can't live without, doesn't have a good business model. #business model for youtube.
- For users: Don't want to pay for youtube which has been free all the while.
- Idea (needs improvement - please help):
- Design a ad structure for video sharing sites like youtube and facebook - I am not saying the ads will be non-intrusive at all (which is bad for advertisers). They will be as intrusive as TV ads (to which users are used to anyway), or may be as much as display ads.
- Like all passive ads (like TV ads or display ads in internet), the ads will be embedded in content. The embedding can be done in several ways (needs improvement/your feedback)
- Ads can be augmented in the video. Ex: Zuna vision, Stanford.
- Starting of the video like already existing youtube ads.
- In between the video - based on video content. If it is cricket match/MTV video, ads (different ads each time) can be present in between overs/songs.
- So, in summary, it will be a website/app which provides some tools for content creators/video makers to edit videos - augment their videos with some virtual objects, put images as background to some parts of videos (called video compositing - the one you see as background to hosts in tv9's weather report), etc. But, while editing the videos, the creator will show some space where we can put some ads. During his editing time, we can show him other videos as suggestions which will improve content discovery (needs improvement).
- Technology challenges/description
- Embedding ads in video
- Content discovery - think of videos (with our ads) appearing as suggestions in the right side top panel of Facebook.
- Competitors
- None I know of do both easy content discovery (which is marketing for video makers - we publicize your video by making it discoverable) and embedded ads in video.
- Market (possible customers)
- Youtube and facebook videos have a new business models. And, since content (along with the ads, of course) is shown in the ad space, the CTRs are bound to be higher than the traditional sponsored search ads.
- Business model
- Advertiser pays every time his video ad is shown to a user. We can distribute that revenue between our platform and the original video content owner (can be figured easily - challenge level is low here).
- Or even niche clients like national geographic/ndtv/espn can monetize their old videos using ads in plain spaces (charcha vedikas ante table space of the news reader/discussion forum is generally plain and available for ads/ ground for sports is free for ads, etc) is huge money.
Wednesday, April 13, 2011
NetFlix for Youtube Videos #SponsoredContent
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there are already tools which embed ads into the user video content like google adsense and liverail (http://liverail.com/) but there are no tools for embedding ads into 3D content, may be we can think in that direction because in future 3D content might gradually increase.
ReplyDeletebusiness model seems good, even the current tools use it in similar way.
http://www.google.com/support/youtube/bin/answer.py?answer=132596
@Sai: Google ad sense lo overlay/embedded ads ante manam video choostunte kinda oka chinna text part vastundi choodu. Adi.
ReplyDeleteVideo lopala ads pettadam ippati daka Zuna vision okate chesindi. Adi kooda ippudu diwala teesindi...
Plus the fundamental difference here is that, we are not just saying that we will put "just" ads in the video.
ReplyDeleteWe will provide tools for content makers to augment (not just overlay on already playing video) genuine content in the video. And, while the viewer is looking "inside" the video for augmented "content", sometimes ads are also shown - thus increasing the visibility of ads.